from the Underline dropdown list. By default, all links on a Web page appear underlined in a browser, but many designers find that distracting and opt to turn off underlining by selecting Never Underline. You can also choose Show Underline Only on Rollover to make the underline appear when users moves their cursors over the link, or Hide Underline on Rollover to make the underline disappear when users moves their cursors over a link. 8. Click the Apply button to see how the colors look on your page. Click OK to finish and close the Page Properties dialog box. Adding Meta Tags for Search Engines If youve heard of Meta tags, you probably associate them with search engines, and youd be right. Meta tags are used for a variety of things, but the most common is to provide special text that doesnt appear on your page, but does get read by crawlers, bots, and other programs that scour the Web cataloging and ranking Web pages for sites such as Yahoo!, Google, and AltaVista. Search engines read two common Meta tags - keyword tags and description tags. The first enables site designers to include a list of keywords they would like to be matched to in a search engine. Unfortunately, Meta keywords have been so abused and used to mislead visitors that most search engines no longer give them any weight when ranking pages. At least one search engine, Inktomi, is still using Meta keywords at the time of this writing, and you certainly wont hurt your ranking by using them, but they dont offer the benefits they once did. The Meta description tag, however, is still widely used and is definitely worth your time. This tag is designed to let you include a written description of your Web site and is often used by search engines as the brief description that appears in search results pages. If you dont include your own text in a Meta description tag, most search engines use the first several words that appear on your front page; but depending on your design, the first few words may not be the best description of your site - theyre just as likely to be your sites top navigation. Indeed, if youve ever wondered why the descriptions of some Web sites seem so random or disjointed in search engines, thats why. To make sure your site looks good in search engine results, follow these steps to use the Meta description tag: 1. Open the page on which you want to add your Meta description. You can use Meta descriptions on any or all the pages on your Web site (some search engines link directly to internal pages on your site if they Chapter 2: Setting Up a Web Site with Dreamweaver 61 match a search), but the most important thing is to add a description to the main page of your site. 2. Switch to the HTML Insert bar by selecting HTML from the Insert Bar drop-down list, as shown in Figure 2-10. If you have set the Insert bar to display as tabs, click the HTML tab to open it. 3. Click the small arrow next to the Head icon and choose Description. The Description dialog box opens. 4. Enter the text you want for your page description in the Description field in the Description dialog box. Dont use any HTML in this box. 5. Click OK. The description text you entered is inserted into the HTML code.